Invesco Smart Beta Solutions

How investments are managed has changed over the years. How can you learn to make more intelligent investment decisions, while reaching the desired outcome you want?
In the mid-1990s, investing was all about outperforming a benchmark or peer group. But now, investing is more focused on an investor’s specific or personal outcome. For example, many people’s goals have changed to:

• Outperform an index or peer group
• Reduce risk in returns in a portfolio (A portfolio is a grouping of financial assets such as stocks, bonds, and cash equivalents)
• Diversify and maximize sources of current income in a portfolio

By combining an investor’s personal objective with the benefits of index investments (exchanged traded funds, associated cost effectiveness, transparency liquidity, etc.), investors now have a benefit in achieving those outcomes.
There are many ways in which you can reach these outcomes. One way is by using the Smart Beta solutions with Invesco, where financial professionals and clients can view different investment opportunities and use them to get the specific outcomes that an investor wants.

For more information on intelligent investment strategies, visit:

by: Marie Blake